In 2016, as it has done over the past several years, OMK continued to implement its chosen strategy, aimed at expanding the company and strengthening its position in the industry.
Our objective is to become the key supplier of integrated solutions for the oil and gas industry and the most efficient metals business in Russia. This model is based on the expansion of our own modern products, including importsubstitution products, which meet the strictest requirements of current and prospective customers.
To this end, we are working on the following priority areas:
OMK EMPLOYEES ARE OUR PRIORITY
PRIORITY OF BUSINESS MODEL OVER PRODUCT
SAFETY AND ENVIRONMENT
|Divisions||Raw materials||OMK Group assets – redistribution and integration||Finished products|
LARGE DIAMETER PIPE DIVISION
||Large diameter pipes
Hot-rolled wide sheet
OIL AND GAS PIPE DIVISION
||Oil and gas pipes
Water and gas pipes
||Oil and gas pipes
Water and gas pipes
RAILWAY WHEELS DIVISION
|Scrap, Cast iron||
|Pipes, components, sheet steel||
|Scrap, rolled stock||Blagoveshchensk Valves Plant||Pipeline valves|
2 EPWS1 is a new shop for production and finishing of pipes
The situation in the sectors where OMK operates remains difficult: major pipeline projects are being delayed, demand continues to fall, and difficult new challenges are arising. Nevertheless, in 2016 OMK undertook a number of projects aimed at putting the company’s long-term strategy into practice, specifically: expanding existing production, developing new, in-demand products, and improving efficiency.
The businesses within United Metallurgical Company completed an annual production system audit cycle in accordance with the method employed by the Japanese company Toyota. According to the results, all OMK plants have made progress in comparison with the first audit conducted a year ago.
VSW received the highest score. For this, the plant was awarded a bronze medal for developing its production system according to the Toyota principles, becoming the first metals company in the world to be honoured with this award. The acknowledgement of VSW’s achievements by the Japanese company once again confirmed the plant’s operating efficiency and the high quality of its products.
To improve the efficiency of the core business and concentrate on new projects, last year OMK sold off non-core and unprofitable businesses and assets.
Key projects focused on expanding production and developing new products with improved properties, and were implemented at VSW and the Trubodetal plant.
MAIN INVESTMENT PROJECTS IN 2016:
PRIMARY AREAS FOR R&D IN 2016:
Investment, (RUB million)
R&D expenditure, (RUB million)
LARGE DIAMETER PIPES
OMK will strive to retain its substantial share of the Russian large diameter pipe market in the near future. Pipes will continue to be shipped for international projects (Nord Stream 2). There are plans to participate in pipeline projects for Gazprom (Power of Siberia, North European Gas Pipeline, etc.), Transneft and oil companies, and to supply large diameter pipes for workover and operating needs.
In 2016, Vyksa Steel Works started implementing an automatic execution system. A contract for the project was signed with Danieli Automation, Italy. In four years' time, all VSW pipe facilities and the railway wheel rolling facility will be equipped with high-tech manufacturing execution tools. This will make VSW's order fulfilment more reliable and guarantee the quality of our product thereby helping meet customers' most stringent requirements.
The switch to continuously cast billets guarantees steady fulfilment of orders, however complex, and the production of wheel products that meet the latest standards and demanding requirements of customers, including foreign customers. Work is under way to develop and introduce new products with improved consumer properties.
We intend to develop our technical competencies and capabilities as regards integrated supplies of pipeline fittings and valves, and to increase the sales volumes of high-margin types of pipeline valve by developing promising new designs and technologies.
SMALL AND MEDIUM DIAMETER PIPES
With respect to the highly competitive markets for water and gas pipes and hollow sections, OMK’s objective is to maintain its existing position. The basis of this strategy is to meet the challenge of leading in terms of costs, and to take advantage of the capabilities of upgraded equipment.
Over the next three to five years, the range of medium and large diameter pipes is due to be expanded at production facilities, and there are plans to develop technology for thin-walled pipe production (using the capabilities of the Casting and Rolling Mill in the production of rolls with wall thickness of 1.0–1.3 mm), which will make it possible to reach new niche markets for these products. The supply of pipes for heavy industry, liquefied natural gas plant projects, and structural steel, including for unique structures (high-rise buildings, airports, stadiums, etc.), looks promising.
In the oil and gas pipes and tubes segment, the plan is to maintain OMK’s current market position in the threaded and line pipes segments and to expand its product lines in the OCTG, oil and gas pipes and tubes, and casings segments. In addition, action will be taken to increase the share of high-strength threaded pipes in the shipments portfolio, as well as pipes with premium and semi-premium threading, and to differentiate grades of steel, coatings, and combinations thereof for different regions and fields.
With increasing competition from new manufacturers of pipeline fittings, the objective of the Trubodetal plant is to maintain its share of the Russian market at the current level, and to increase exports.
Chusovoy Metallurgical Works continues to develop its own unique brand of springs for foreign vehicles. The plant will also continue to implement the localization programme for this type of production. Further market recovery, as well as an increase in the share of orders for small leaf springs, is expected.
OMK products for the oil and gas, transport and other important industries are in demand worldwide. The company supplies pipes and tubes, railway wheels and automotive springs to more than 30 countries. Russia and the CIS are, however, the key markets for OMK.
GLOBAL STEEL MARKET
According to a report from the World Steel Association (worldsteel), total global steel production in 2016 was 1,628.5 million tonnes, 0.8% higher than the year before. Steel production decreased in Europe, America and Africa. On the other hand, it increased in the CIS nations, the Middle East, Asia and Oceania.
Russia was fifth in the ranking of nations with the highest production volumes, producing 70.8 million tonnes of steel (-0.1% in comparison with 2015); only the USA, India, Japan, and the undoubted leader, China, produced more.
World steel production in 20163
Largest steel producers by country (million tonnes)
Pipes, fittings and pipeline valves
Pipes are OMK’s key business, accounting for more than 80% of company revenues, so the situation on the domestic tubular goods market is decisive.
According to data from the Pipe Industry Development Fund, total pipe production in Russia was 10.3 million tonnes in 2016, 9% less than the year before, while pipe consumption fell by 10% in 2016 to 9.7 million tonnes. The main reason behind the shrinking of the Russian pipe market was the decrease in demand for large diameter pipes, down 35% in comparison with peak consumption in 2015, to 2.14 million tonnes. This is primarily explained by the decline in demand for large diameter pipes for the construction of new trunk pipelines in the Russian Federation.
Due to the increase in the length of oil and gas wells, the increase in drilling volumes, the maintenance of oil production levels, and the expansion of oil production in new territories with undeveloped infrastructure in 2016, consumption in the oil and gas pipes and tubes and OCTG segment increased by 2% to 3.1 million tonnes. But the biggest growth was seen in the heavy industry (industrial pipes) segment – up 9% to 189,000 tonnes.
The markets for pipeline fittings and pipeline valves fell in line with the pipe market for the same reason: the postponement of major projects and changes in the plans of strategic partners – oil and gas companies. In 2016, imports of pipe products increased by 19.5% compared with 2015, reaching 0.44 million tonnes.
Demand for railway wheels showed some signs of reviving in Russia and the CIS and on the 1520 gauge market as a whole. But the situation is still difficult. The decrease in demand for the products of Russian manufacturers was driven by the increase in imports and the market share of Ukrainian wheels, despite the anti-dumping fines that were introduced in the Eurasian Economic Union at the beginning of the year at the initiative of the Eurasian Economic Commission (EEC).4.
Chusovoy Metallurgical Works is the Russian leader in automotive spring production. The market for this type of product has decreased in recent years due to the slowdown of the economy as a whole, but certain positive signs were seen in 2016; in particular, freight haulage has experienced growth. Further market recovery, as well as an increase in the share of orders for small leaf springs, is expected in the future.
Pipe production in Russia in 2016 5
Pipe consumption in Russia in 2016
Large diameter pipe consumption in Russia in 2016
4Customs tariff regulations changed on 1 January 2016 due to Russia’s decision to stop levying a 0% import duty on its trade with Ukraine. Russia now applies standard tariffs, similar to those on imports from outside the CIS, to imports of goods from Ukraine, including one-piece rolled railway wheels.
5 Infographic on this page – source: Pipe Industry Development Fund